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This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry.
The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market. An opportunity for Sephats Tours' success exists because the national tourism industry is growing at a rapid pace annually.
Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing.
Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.
Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.
Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area. Our services will be positioned very carefully: Our marketing strategy will be based mainly on ensuring customers know about our existence and the service s we fulfill.
Hence our intention is to make the right information available to the right target customers.
This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. The marketing will convey the sense of quality in every picture, every promotion, and every publication.
Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects' origins.
This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth.
We intend to develop our team so that our people can grow as the company grows - a mutually beneficial relationship. We project sales to increase from more than P, Botswanan Pula [P] the first year to more than P, the second, and P, in the third year.
In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client's particular needs.
With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organization looking at establishing a clear advantage s in an increasingly competitive market.
We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation.
We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.
We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilizing them.
In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilizing our services.Visit the Virginia Business One Stop website for an overview of how to embark on your entrepreneurial adventure.
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The travel tour agency sample business plan by Sephats Tours is founded to make a difference and develop into the first operator in Botswana, specifically in the southern area of Gaborone. Whether it is the purported virtuous cycles of Expedia, TripAdvisor, GoPro, Sabre or other travel businesses employing this online travel meme, creating and maintaining a network effect is never.
About this business plan. EvergreenTV Productions, Inc. has three divisions. The home division creates video scrapbooks set to music.
The tour and travel division maintains an open mind to new video projects to meet their client's needs.
Impatient? Scroll down to watch the video. ☺️ Starting up a small business is difficult. Whether you're just starting your travel agency or looking to grow your client base, we've put together a travel agency marketing plan for you. Information and advice about Australia’s workplace rights and rules.